We are in a new age of customer experience that requires a combination of data and creativity to set you apart from your competitors. If companies build internal infrastructure and apply a greater focus on personalization and more immersive mobile experiences, they will be able to deliver something much closer to the long-held dream of true, one-to-one customer experiences. Steve Pitchford from Search Optimizers will break down the major influencers in this complicated equation of evolving technologies and customer expectations that is driving the future of how brands must communicate with prospects and customers.