Today's guest, Ala von Auerperg, was born Princess Annie-Laurie von Auersperg, Ala Isham is the daughter of Martha “Sunny” Crawford and Prince Alfred von Auersperg of Austria. Ala grew up between Kitzbühel, Austria, New York City, and Newport, RI where a legacy of style led her to create Ala von Auersperg in 2015, a collection of elegant silhouettes and vibrant proprietary prints created from her own artwork depicting scenes of nature and from her travels. 

Ala’s passion for creating clothes that enhance a woman’s confidence also underpins her philanthropic work. In 1985, she co-founded the National Center for Victims of Crime, an organization that provides victims of crime with rights, protection, and services to help them rebuild their lives. In 1986, she founded the Brain Trauma Foundation, which she created in homage to her late mother, and supports ongoing research on traumatic brain injuries.  Together with her conservation efforts, Ala is committed to empowering women through beauty and instilling confidence and strength.

Ala's brand has grown rapidly over the last few years as her beautiful and unique artwork provides the patterns for her pieces. You can shop her pieces online and at her stores in Charleston, South Carolina, Palm Beach, Florida, and New York City.