110: Why Aren’t Your Listeners Becoming Customers?
You’ve set up your online business. You have a great sales page, excellent copy, good reviews, and you’ve got your podcast going with a solid listener base… but those listeners aren’t turning into customers. And for small business podcasters, that’s a frustrating problem–but the solutions might be simpler than you think!
In today’s episode, I’m walking you through four common reasons that your podcast might not be turning listeners into customers–and ways you can fix those problems. Some solutions are quick and easy, and some will require a bigger perspective shift in the way you make your content. But rethinking your podcast strategy can have huge payoffs in the long run, and we’re here to help you get there!
What’s in this episode:
[01:59] Why you need to tell listeners about your services or products in your podcast
[04:36] Why building connections with listeners is crucial to turning them into customers or clients
[07:01] How to lead your listeners through “next steps” after listening to your podcast
[08:47] Why you might be giving too much information for free in your episodes, if you’re trying to convert listeners to customers
[10:08] How to think about content creation from a different perspective
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/110
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