What happens when you find a bunch of lekker people who like to run fast and socialise over coffee or a cold one afterwards? You create a club centred around all of the above and take to the streets!In today's conversation we chat to founder of The Social Runners Club, Adam Lipschitz, who is setting the pace and redefining how we look at the stuffy old club model - the vest can stay though...Adam is a self confessed busy-body/businessman or as Davey puts it, "a bonafide hustler". Adams sharp wit and know how for what people want - a place to meet, relate to one another and stay fit - saw the inception and rise of The Social Runners Club, which you may recognise as those dudes handing out Chicken Licken at the finish line of KZN local races. But there's more to the story and far more to Adam...Until recently Adam has "flown under the cloak of mystery', another pearler from Davey, and got sh!t done. He made a few big splashes on the athletics scene in his school and varsity years running fantastic times and showing signs of world level elite talent. He notably ran a 28:27 10 000m and 61 minute 21km in 2021 opening up amazing opportunities of pacing some Big City Marathons around the world over the last few years. In 2023 Adam shifted focus towards the Marathon distance and after a not-so-ideal training block, managed to run a marathon debut of 2:13:01 (the 3rd fastest time by a South African runner at that distance in 2023) at the 2023 Valencia Marathon as an unsigned, SOCIAL RUNNER. Despite not achieving his original goal of an Olympic qualifier (2:08), he was able to show yet again what an incredibly talented runner he is and will hopefully get another shot in the early stages of 2024 at qualifying to represent South Africa at the Paris 2024 Olympic Games. Make no mistake, he's adamant he'll get there but as he casually remarks, if he weren't able to run fast, he'd be happy with just lacing up and hitting the road with his friends. So in this conversation we unpack: Who is Adam Lipschitz, his background and his training.His complicated relationship with running injuries and what he's done to keep them at bay. A breakdown of his Valencia Marathon race day and future running goalsThe rise of the Social Runners Club and what's to come for the new kids on the block.If you enjoyed our conversation, make sure to leave us a review on your favourite streaming platform.