When you deliver Big Presentations, your audience listens while wondering “what is in it for me?” That is not a bad thing. You probably think the same thing when you are in the audience of a small-room presentation. It is a part of the human experience. So, how do we make the most of this reality? By discovering the audience benefit. It this episode, Mike and Paul share stories and observations that help us think clearly about the need to discover the audience benefit. You will laugh and learn as you discover five questions that will help you discover the audience benefit. Information about the future of work was quoted from: https://journalofethics.ama-assn.org/article/modern-work-and-sleepy-worker/2008-09 Information about shopping bags at Wal-Mart came from: https://www.cnbc.com/2020/02/18/walmart-saves-millions-of-dollars-each-year-by-making-these- small-changes.html For more information about the difference between 30 and 15-year mortgages, go to: https://www.investopedia.com/articles/personal-finance/042015/comparison-30year-vs-15year- mortgage.asp To explore further ways to improve presentation skills, check out the book, Big Presentations in Small Rooms. This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Send in a voice message: https://anchor.fm/bigpresentations/message