How to repurpose recipe videos, why watch time is important on YouTube, and how to charge for client work with Brita Britnell.

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Welcome to episode 232 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brita Britnell from Food with Feeling about repurposing recipe videos.

Repurposing Video

If you make recipe videos, you know how much work it takes to shoot, produce, and share these videos. And once the video is made, you’re done with that footage forever.

Or are you? In this episode of the podcast, Brita from Food With Feeling talks about repurposing the video content she creates to give it new life and get more engagement from her audience.

You’re doing all that work; don’t just archive that video content and forget about it. Repurpose it. And today, you’ll learn how. Enjoy!

In this episode, you’ll learn:

• How she balances clients and her blog work
• Why she’s okay with slower blog growth
• How to approach video work
• How you can repurpose video
• Why it’s important to post different videos on each social media platform
• How she charges for video work
• How roundup videos work
• Why watch time is important on YouTube
• How Pinch of Yum is repurposing video
• Where you can repurpose video

Resources:

• Take the State of Food Blogging in 2020 Survey!
• 090: How a Legislative Assistant Created Her Own Path to Working for Herself with Brita Britnell
• Food with Feeling
• 231: A Better Experience – Building Engagement, Not Just Traffic with Kingston Duffie
• 206: YouTube for Food Influencers with Tim Schmoyer
• 050: The Secret to Engaging Video with Tim Schmoyer from VideoCreators.com
• Tim’s YouTube Consulting
• Adobe Premiere Pro
• Eating Bird Food
• Examples of Pinch of Yum repurposing video - No Knead Cheese Bread, The Best Swedish Meatballs
• Green Healthy Cooking
• Food Video Academy Facebook Group
• Follow Brita on Instagram and YouTube

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.