How to write powerful headlines, scoring IFA websites, and what to say with your hands.
On average, 5x as many people read the headline as read the body copy. When you’ve written your headline, you’ve spent eighty cents out of your dollar." – David Ogilvy
The same could be said of how much people take away from the first 4 minutes of seeing a person, reading their press release or visiting their website.
Brian Hill MSc tell us which part of the body gives the most clues, and his dissertation tells companies what they need to focus on with their website.
I test a website which analyses PR and social media headlines. My scores on Coschedule.com are discussed, as are words you can use to improve your readability and shareability.
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EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
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