Growing up in New Mexico, she read books like Our Bodies, Ourselves, and understood the importance of destigmatizing sexuality. Now the entrepreneur shares how her modern sexual wellness company is reimagining an outdated industry. Follow Éva Goicochea on Instagram @evagoicochea. If you loved this episode, listen to Why Tech Visionary Irma Olguin Jr. Went Back to Her Farming Roots and How Girls Night In Founder Alisha Ramos Started a Stay-at-Home Movement. Show your love and become a Latina to Latina Patreon Supporter!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.