I love shuffling poker chips. In fact, I love playing poker…but there’s a fallacy in gambling that can get you into a lot of trouble. It’s the fallacy of sunk cost. Basically, you think you should continue what is ultimately a losing battle because you’ve already invested some amount of money in the pot.

The same thing can be applied to lots of stuff. Have you ever finished a book or a movie you didn’t like just because you started it? That’s the fallacy of sunk cost.

And I’m happy to say that 4 months into 2024, I successfully avoided that fallacy with something that, in January, I was all-in on: my “Be Everywhere” Strategy.

Show Notes

• My Experiment with Substack and Being “Everywhere”
• Taking a bet on Substack’s Network Effect with Nathalie Lussier
• Why I’m Killing my Membership
• Podcast Workflows

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