Today, we introduce the newest product from BPN, G.1.M Sport + This episode focuses on its unique benefits and formulation. Unlike conventional product launches, I'll cover the 'why' and 'how' behind G1M Sport +. We discuss the differentiation from previous BPN launches, the extensive research and development process, and the combination of fuel, hydration, and mental focus support ingredients that make this product stand out. Later, we're joined by Jordan Utter, BPN's Brand Director, who shares insights into the creative and marketing strategies behind the launch and what made this one so unique. This episode is a must-listen.CHAPTERS00:14 Introducing G1M Sport Plus01:16 Product Development and Creative Team03:30 G1M Sport Plus Ingredients Breakdown10:08 Usage and Benefits of G1M Sport Plus20:25 The Origin Story of G1M Sport28:52 Market Evolution and Brand Growth45:26 Creative Marketing Strategy49:39 Project Sierra: The Secret Launch50:57 Creative Challenges and Team Dynamics57:52 The Two-Phase Launch Strategy01:05:58 Reflecting on the Journey and Future VisionPRE-ORDER MY UPCOMING BOOK HERE:https://www.amazon.com/Go-One-More-Intentional-Life-Changing/dp/1637746210FOLLOW:Become a BPN member FOR FREE - Unlock 20% off FOR LIFEhttps://bpn.team/memberIG: instagram.com/nickbarefitness/YT: youtube.com/@nickbarefitness