Have you ever struggled with personal finance or worried that you may never attain financial wellness? You're not alone. Certified financial planner Deanna LaRue is here to help you change your mindset. LaRue recognizes the need for financial education, something often not taught in childhood or even high school. She started TimeWise Financial in 2009 — and with 18 years of experience — knows the importance of the personal connection between a financial advisor and her clients. Money management is as much about mindset as it is about finding one's goals and planning for them. Listen to LaRue describe how she started her first business, at 24 (she knew her professional path earlier than many) and why she is intentional about women learning how to manage their assets. La Rue recalls obstacles and the other common challenges women face with personal finance. Just in time for financial literacy month, LaRue provides a financial framework for women in each decade of their lives — and most importantly, she provides tips on how to overcome financial fear, on this episode of SheVentures. 1:55 LaRue discusses her professional path and her pivot to entrepreneurial clarity. 4:15 What are the key differences between a broker-dealer and a certified financial planner? 5:42 LaRue recalls her early hurdles including imposter syndrome. 12:50 What are the common financial roadblocks female clients face? 15:20 LaRue gives financial tips for women by decade. 29:30 Why it's crucial to consider relationships when it comes to money 31:30 Tips for overcoming financial fear 33:40 What are common money-related self-sabotaging behaviors? 37:00 What is one thing LaRue wishes she had done when she was younger? 38:00 Where you can learn more about LaRue and her business Disclaimer: Any recommendations or statements do not take into account the financial circumstances, investment objectives, tax implications, or any specific requirements of readers/listeners. Tips provided by guests on SheVentures podcast and/or editorial content on our website should not be construed as investment advice.