In this episode, we discuss the Indian Agriculture sector with Mr. Sivakumar Surampudi, Group Head – Agri & IT Business at ITC Limited, which is one India’s best-known conglomerates. Mr. Surampudi is a renowned thought leader with interests in agribusiness, rural marketing, retailing, infrastructure, and poverty alleviation. He led the World’s largest rural digital infrastructure program, ITC eChoupal, which empowers over 4 million farmers across the country. In this discussion, he discussed the challenges facing the Agriculture sector, the impact of recent reforms, technology interventions to enable personalization at scale, ITC’s journey of building the eChoupal platform, and how India can move up the value chain to become a strong Agricultural exporter. This episode is a fascinating deep dive into a sector that employs about 60% of the country and is in the throes of revolution. The podcast is available on YouTube, Apple, Google, Spotify, Breaker, Stitcher, and other popular platforms. If you like this episode, then please rate, subscribe and share! For more information, do check out www.bharatvaarta.in.