Send us a textIn this episode of the Badass Women in Business podcast, Aggie and Cristy sit down with Lauren Shaw and Lauren Capwell, co-founders of Clarity Playbook™. The Laurens share their fascinating entrepreneurial journeys and how they have created a suite of AI-powered tools to help business owners streamline their processes, gain clarity on their ideal clients, and ultimately, free up more time for growth.Lauren Shaw talks about her path from professional hula hoop dancer to seven-figure business owner and her transition into the online business world. Lauren Capwell shares her background in aerospace engineering, her deep passion for AI, and how she leveraged this expertise to co-create Clarity Playbook™.The episode dives into how the Laurens have used AI to collect and analyze data from hundreds of female entrepreneurs, identifying common pain points and using those insights to create tools that empower business owners to save time and create more freedom. They also discuss the challenges of building a business with freedom as a core value and the importance of aligning your work with your personal goals.Throughout their conversation, they highlight the importance of partnership, balancing complementary skill sets, and how different AI tools can streamline business operations. They also share advice on how to scale a business while maintaining a healthy work-life balance.Takeaways:Use AI and automation to streamline business processes and save time.Clarity on your ideal client is key to business success.Scaling a business requires strong foundational systems and operations.Align your business goals with your desired lifestyle for long-term happiness.Licensing business tools can be a way to scale without sacrificing freedom.Chapters: 00:00 - Introduction and Welcome01:05 - Lauren Shaw’s Journey: From Hula Hooping to a Seven-Figure Business07:20 - Lauren Capwell’s Journey: From Aerospace to AI and Automation12:45 - The Power of Partnership: Complementary Skill Sets18:22 - Leveraging AI for Market Research and Business Clarity23:01 - Building the Client Clarity Playbook™29:43 - Scaling with AI: Automation to Streamline Processes35:21 - Aligning Your Business with Your Lifestyle40:32 - The Challenges of Constant Travel While Building a Business46:55 - Future Vision: Licensing and AI Training for Women Entrepreneurs50:48 - Final Thoughts: Embracing Risks and Taking Small Steps--- Subscribe and ReviewIf you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts. Stay badass. Stay bold. Build it your way. Keep up with more content from Aggie and Cristy here: Facebook: Empowered Women Leaders Instagram: @badass_women_in_business LinkedIn: ProveHer - Badass Women in Business Website: Badasswomeninbusinesspodcast.com Athena: athenaac.com