Send me a messageWelcome to 2025, and to the 49th episode of the Sustainable Supply Chain podcast, my first for the year!In this episode, I had the pleasure of chatting with Jenna Fink, Principal of Research at Zero100, about the evolving intersection of sustainability and supply chains. With her diverse experience—from Amazon’s high-speed operations to Bayer’s more structured approach—Jenna offers fascinating insights into what drives sustainability initiatives and how businesses can balance priorities.We delved into some pressing questions: Where is the push for sustainability coming from—employees, customers, investors, or regulators? And how do companies ensure that sustainability isn’t just an added burden, but rather an opportunity to enhance efficiency and resilience?One major takeaway was the significance of Scope 3 emissions reporting, often seen as the most challenging but also the most transformative for organisations. Jenna shared practical strategies to get started—leveraging existing data, collaborating with suppliers, and finding the internal champions who can drive change.We also explored the role of AI in reducing waste and improving efficiency. Jenna highlighted projects like PepsiCo’s Perfect Sorting Consortium, showing how AI tools can enable smarter, more sustainable decision-making.Finally, we touched on the human side of sustainability transformations—prioritisation struggles, cultural shifts, and the value of tying sustainability wins to cost savings or operational efficiency to make the case clear across organisations.If you’re grappling with sustainability in your supply chain, this episode is packed with pragmatic advice and actionable insights to help you navigate the regulatory landscape and build resilience. Don’t miss it!Find out more about Jenna’Elevate your brand with the ‘Sustainable Supply Chain’ podcast, the voice of supply chain sustainability.Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.Become a sponsor. Lead the conversation.Contact me for sponsorship opportunities and turn downloads into dialogues.Act today. Influence the future.Support the showPodcast supportersI'd like to sincerely thank this podcast's generous supporters: Alicia Farag Kieran Ognev And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a text message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.