Here are some of the topics Ron had the opportunity to discuss with Sarah Dresher;Sarah’s journey leading up to her becoming an entrepreneurAgeism vs Sexism in the AV industrySarah’s perspective on the role of reps vs a direct sales force in the CEDIA spaceTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au230SHOW NOTESSarah Dresher founded Luxury Integrated Technologies, in early 2022, as a service and consulting agency for the southeast, representing best-in-category brands. Upon completing her electrical engineering degree in 2016 and later earning a MBA from Rutgers Business School, she worked for Lutron and Sonnen. Sarah also gained experience working directly for a Lutron rep agency in the Carolinas, prior to taking the plunge and founding Luxury Integrated Technologies.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.