In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the EO, Business Growth Strategist & Profit Booster of Infinite Profit, Marcia Riner. Marcia's journey into business consulting is deeply personal. With entrepreneurial parents, she witnessed firsthand the highs and lows of business ownership. Her mother ran a successful mortgage company but failed to sell it for a significant profit due to a lack of exit planning. This experience, combined with Marcia's background as a financial advisor, led her to realize the critical need for business owners to plan for their exit from day one. Marcia emphasizes the day you start your business is when you should start thinking about your exit strategy. It's about more than planning to leave immediately but building a business attractive to potential buyers and investors. Whether it's a family succession, an employee buyout, or a merger, having a clear exit plan can significantly increase the value of your business and ensure you reap the rewards of your hard work. Marcia works with growth-minded business owners who are already in motion. She believes that if you're not growing, you're dying, and her strategies are designed to help businesses scale effectively. She offers one-on-one VIP consulting for tailored strategies and runs mastermind groups for those who prefer a group dynamic. Her approach is hands-on, and she works closely with clients and their teams to implement strategies that lead to tangible results. Key Points from the Episode: Marcia Riner's role as a business growth strategist The importance of planning for the future exit of a business Marsha's background and experience in business consulting and coaching Strategies for increasing revenue, driving growth, and preparing for a future sale Marcia's engagement with clients and the structure of her services Marcia's future plans and goals About Marcia Riner: Marcia Riner is a seasoned business growth strategist, certified financial planner, and expert exit planner, boasting an impressive career spanning over 25 years. Currently serving as the CEO of Infinite Profit Consulting, she has established herself as a trusted advisor in business growth, particularly focusing on future exit potential. In 2017, Marcia founded her consulting and coaching firm, leveraging her extensive experience to assist entrepreneurs in enhancing profitability, driving expansion, and effectively preparing for a future sale with maximum owner-exit benefits. Known for her astute focus on key growth metrics and innovative strategies, Marcia excels in devising tailored solutions for her clients. Her empathetic approach and dedication to their success set her apart, providing entrepreneurs the confidence and knowledge to overcome challenges, unlock new opportunities, and position their companies for sustained growth. Marcia's expertise spans finance, operations, marketing, and sales, making her a valuable asset in today's dynamic business landscape. With a proven track record of driving results, she remains a trusted guide for those seeking to achieve their goals with clarity and confidence. About Infinite Profit: Infinite Profit offers a strategic approach to enhance revenue, profits, and overall company value through its Profit Booster™️ System. This systematic method relies on the vital 20% that generates 80% of revenue, employing a 6-Step Profit Booster™️ Formula. Infinite Profit emphasizes attracting leads and the ideal clients ready to purchase. Subsequently, it focuses on improving lead conversions and retaining existing customers, recognizing the cost-effectiveness of customer retention. The formula also delves into maximizing the average dollar per sale, increasing transaction frequency, and ultimately ensuring more profits. The approach incorporates a proven system of over 50 profit-boosting strategies applicable to any business, ensuring rapid and substantial growth in revenue and profits. Tweetable Moments: 07:00 0 "The day you open your business is the day you should think about how you're going to get out of it.” 18:24 - "That's a legacy, right? It's something we left a footprint on that changes lives and warms my heart to know that my footprint, carbon or not, is going to live forever because I created an entity that can continue without me." Links Mentioned in this Episode: Want to learn more? Check out Infinite Profit website at https://www.infiniteprofitconsulting.com/ Check out Infinite Profit on LinkedIn at https://www.linkedin.com/company/infinite-profit-consulting/ Check out Marcia Riner on LinkedIn at https://www.linkedin.com/in/marciariner/ Check out Marcia Riner on Instagram at https://www.instagram.com/marciariner Check out Marcia Riner on Facebook at https://www.facebook.com/marciariner Check out Marcia Riner’s books at https://www.infiniteprofitconsulting.com/books More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.