Amy Errett talks about how and why she created one of the hottest tech companies: Madison Reed, an at-home hair color company, has seen a huge boom in business during the pandemic. In 2016, Madison Reed released visualization tools such as a chatbot that analyzes primary and secondary tones to customize a customer's dye, and an augmented reality tool that uses a customer's smart phone or laptop camera to simulate a new hair color. We talked about Amy's choice to use raw, untouched photos in her promotions. At the forefront of beauty innovation, Madison Reed created the first ever Smart 8-Free permanent hair color free of harsh ingredients: ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide and it's leaping bunny certified meaning it is cruelty-free. Their motto: Confident is the New Beautiful. Loads to learn from Amy Errett about technology, start-ups, and marketing to women. 20:00 to 21:56 - Depletion during the pandemic 41:38 to 43:14 - Company tech algorithm 54:31 to 55:58 - Advice for women entrepreneurs I hope you enjoyed this podcast, would you please consider leaving a short review on Apple Podcasts/iTunes It takes less than sixty seconds, and it really makes a difference in swaying new listeners and upcoming guests. I might read your review on my next episode! Sign up for Guy's weekly email at http://eepurl.com/gL7pvD Connect with Guy on social media: Twitter: twitter.com/guykawasaki Instagram: instagram.com/guykawasaki Facebook: facebook.com/guy LinkedIn: www.linkedin.com/in/guykawasaki/ Read Guy’s books: https://guykawasaki.com/books/ Thank you for listening and sharing this episode with your community. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.