It feels fitting that Justin Jackson and Jon Buda referenced 37signals in their very first episode of Build Your SaaS because they were “eating their own dog food,” or “dogfooding” their product.They were launching a podcast about building a podcast hosting company, which they were using to host their podcast.What does this have to do with 37signals? They are perhaps the best example of dogfooding in the modern era1.But the podcast became more than just a way for them to dog food their product. It became a chronicle of how they created a new company — a new SaaS. And one in a crowded field to boot.And since building in public is hugely popular, the podcast has benefitted them in a ton of other ways too.Build Your SaaS is really a testament to how beneficial a branded podcast can be to a company.Let’s take a look at why, and what lessons you can take from them.IN THIS EPISODEBuild in public. You never know who’s going to extract value from your story.Cut down on research by picking a topic you already know, or are actively learning.Consider lesser-known, niche-specific promotional channels for your show.Read the article here: https://podcastworkflows.com/transistor-brand-podcast/ ★ Support this podcast ★