Dean Holland created one of the first coaching programs we went through online and he’s been into creating info products and affiliate marketing for many years. He also has a book about affiliate marketing called The Iceberg Effect which you can get for free. On today’s show, you’ll get to hear Dean’s evolution which ties into a really solid affiliate system and where he also is helping a ton of people selling online.   

We reminisce about the early days of affiliate promotions all the way to what is working current day, and how Dean has found the perfect blend for his business of promoting his own offers with other marketer’s products which are a good fit for his audience, as well as some change in thinking over the years in regards to how he markets to the leads he gets. After you get your mind reeling with the possibilities, check out our other episodes with Navid Moazzez and our Therapy Session show we did earlier this year where we discuss more affiliate marketing strategies, what most affiliate marketers are doing wrong, and how to set yourself apart from the rest. 

“I just came around to the viewpoint that if there is a complimentary software or something that I know can help my customers...why can't I be the one to provide that solution and everybody wins.” - Dean Holland

Some Topics We Discussed Include:

• We reminisce about our own early days in the affiliate marketing game, even recalling who was our very first customer was (you’ll never guess!)
• How Dean’s wife actually beat his conversions even with an ugly funnel
• Why recommending other people’s product to your list actually increases the sales of your own
• What Dean is doing with his best performing broadcast emails
• The four most important things to focus on daily, which have a direct impact on revenue
• Dean’s observation with working with newcomers and the key things to get you moving towards your first sale
• And much, much more!

Contact Dean Holland:

• The Iceberg Effect

References and Links Mentioned:

• ClickFunnels
• The Iceberg Effect
• Just The Tips podcast
• Dream 100 list
• Ready, Fire, Aim by Michael Masterson
• Fix This Next any other books by Mike Michalowicz
• FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
• Are you ready to be EPIC with us?! Then grab our EGP Letter here!
• This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School.
• Therapy Session – Unapologetic Affiliate Marketing Strategies
• Affiliate Marketing Using Virtual Summits - Navid Moazzez