Everyone says you should 'build an audience", so you try. But as you struggle to get attention, you feel more and more isolated from the people you want to share your God-given creative gifts with. Is it possible that audience building is the problem, not the solution? Focusing solely on audience building can be the fastest way to burnout, disconnection, and an unsustainable creative business. Here’s why:It Creates a "Product Mindset" Instead of a People Mindset.It Leads to Premature Burnout.It Does Nothing to Build Connection Between Members.In this episode, we break down why the audience-first mindset is hurting your growth—and what you can do instead to create lasting impact, deeper connections, and a business that doesn’t burn you out.Hit play now and learn how to shift from chasing followers to fostering a thriving, engaged community that supports your creative work for the long haul.Watch the entire livestream here Tap to send us a text! Support the showJoin our Creative Community In our 360 Membership, you get focused encouragement, guidance, and training on how to thrive as a Christian creator. Joining gives you access to our exclusive app, workshops and community conversations, as we change from being creatively confused to creatively confident! GodandGigs.com/membership PODCAST MERCHGet God and Gigs themed gear, clothing and accessories HERE! GOT VALUE FROM THIS PODCAST? If so, please share your: TIME: Send this episode to someone who you know would enjoy it TALENT: Email your art or music to add to our community to allen@godandgigs.com TREASURE: Tap HERE to help support God and Gigs with a donation! Want to be a guest on The God and Gigs Show? Send us a message on PodMatch, here!