In this episode we will talk about B2B sales in Germany with Christopher Cole, a Senior Vice President for EMEA at LeanIX named by Deloitte as one of Germany's fastest growing technology companies in 2022.We were really lucky to get Chris sharing his multinational sales experience and to discuss with him the following:- The potential of the German market- How to generate leads in Germany- What you need to know about German business culture- What sales stage takes most of the time- How important is to speak German- Why Germans are so thorough in making the decisions- What is the role of marketing in B2B sales… and much more, as alwaysDon't miss the next episode, subscribe to the Start Global Insights podcast on all major platforms and YouTube.URLs in the episode:The platform for webinars mentioned by Chris https://www.brighttalk.com/Speakers Linked In Profiles:Guest, Christopher Cole https://www.linkedin.com/in/ccole4Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.bizThis podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.Access the best, trustworthy small and medium businesses. You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/