Ricky Sutton is the founder of Oovvuu, the world’s leading AI video-matching engine. Launched in Australia in 2014, Oovvuu uses AI to match ad-funded videos with relevant news articles anywhere in the world instantly. The business has 600 participating broadcasters and its content is seen by millions of people daily. In this in-depth interview, Ricky reflects on starting out in his career and why he decided at the age of 12 he wanted to be a war correspondent; delves into how Oovvuu helps welcome a “new era of positive disruption in news” by adding relevant videos into news articles; and shares why he believes the companies that don’t make the change to embrace video “might not survive.”