Embracing Technology in the Trades Industry: Insights from Jenny Benbrook🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Jenny Benbrook, founder and CEO of Powerhouse Consulting Group. Jenny brings her expertise in software consulting for the trades industry to the conversation, highlighting how contractors can embrace technology to streamline operations and stay competitive. She also shares her journey of balancing family life and entrepreneurship, and offers insights on empowering women in traditionally male-dominated industries.The Role of Technology in Transforming the Trades IndustryJenny explains that while industries like HVAC, plumbing, electrical work, and exterior services such as roofing and siding have historically been slower to adopt digital technologies, the last decade has seen major shifts. Contractors today are increasingly recognizing the benefits of field service management (FSM) software, which consolidates functions like scheduling, inventory management, financial tracking, and dispatching into one cohesive system. Jenny emphasizes that adopting FSM software is no longer optional but essential for businesses that want to thrive in a competitive market.At Powerhouse Consulting Group, Jenny and her team act as third-party intermediaries to guide businesses through the technology adoption process. They help contractors understand the intricacies of software implementation, identify potential roadblocks, and ensure the selected solutions align with the business’s unique needs. Having external experts manage this process relieves much of the burden for contractors and ensures that digital transformation efforts actually lead to improved efficiency and profitability.Beyond technology, Jenny also touches on the growing number of women stepping into leadership roles within the trades industry. Trade organizations are offering programs that support women’s professional growth, helping them develop confidence and technical expertise. Jenny believes that women bring a unique combination of emotional intelligence and strategic thinking that strengthens businesses across the sector, and she encourages more women to claim their seat at the table.About Jenny BenbrookJenny Benbrook is the founder and CEO of Powerhouse Consulting Group, a firm specializing in software consulting services for the trades industry. With a strong background in helping contractors modernize their operations, Jenny’s mission is to empower businesses to navigate the complexities of digital transformation successfully. She is also passionate about promoting leadership opportunities for women in the trades and balancing her career with raising her family.About Powerhouse Consulting GroupPowerhouse Consulting Group provides software consulting services tailored to the needs of home and exterior service contractors. The firm specializes in guiding companies through the adoption of field service management technology, offering ongoing support to ensure successful implementation. Their team bridges the gap between software providers and businesses, delivering customized strategies that drive operational efficiency and sustainable growth.Links Mentioned in this Episode:Powerhouse Consulting Group WebsiteJenny Benbrook’s LinkedIn ProfileKey Episode Highlights:Digital Transformation in the Trades: Jenny explains why adopting FSM software is critical for contractors looking to streamline and scale their businesses.Empowering Women in the Industry: Jenny discusses the growing support systems encouraging women to lead and thrive in traditionally male-dominated industries.Work-Life Balance: Insights into balancing the demands of entrepreneurship with family life and personal well-being.The Role of Third-Party Support: How consultants like Powerhouse help bridge the gap between businesses and software providers for smoother technology adoption.Future Trends in the Trades: Jenny shares why companies that invest in digital tools and marketing strategies will stay ahead of industry shifts.ConclusionIn this enlightening episode, Jenny Benbrook offers practical wisdom for contractors and business owners navigating the intersection of technology and traditional trades. By embracing digital transformation, empowering diverse leadership, and seeking expert support during implementation, businesses can not only survive but thrive in an increasingly competitive marketplace. Jenny’s expertise and passion make a strong case for why now is the time for the trades industry to level up through technology and inclusion.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!