Gaming takes centre stage in this session from the SportsPro Insider Series. Hosted by Becca Henry, vice president of communications at Misfits Gaming Group, and with a panel featuring George Mead, Fnatic’s partnerships director, and Alex Nuñez, brand partnerships and advertising sales lead for EA Sports Madden NFL, the three unpick what brands can do to flourish in the expanding esports sponsorship space.  Topics covered include bridging the gap between traditional sports and esports, creating effective activations, the evolution of partnerships, maximising return on investment, breaking non-endemic barriers and how branded campaigns are treated differently in competitive gaming.