What does it take to lead talented, creative people effectively? This is an important question to all of us because either (a) we are in the position where we have to lead others every day and what they need from us is often a mystery, or (b) we are being led by someone and we really REALLY wish they understood us better.

As you may know, I wrote a book about this topic a few years ago called Herding Tigers. My ambition in writing that book was to be as direct and practical as I possibly could be about the realities of creative leadership. I dislike theory and I crave practical wisdom.

That’s why I invited today’s guest on the show - there are few people with more practical creative leadership experience than Adam Morgan. Adam is an Executive Creative Director at Adobe, with experience in creativity, strategy, and storytelling for 24 years. In 2020, AdWeek named him one of the “Creative 100”—the top inspiring creative minds in marketing, media, and culture—in the world. He’s the author of the book, “Sorry Spock, Emotion Drives Business,” that proves the value of creativity and design with hard science. He’s a keynote speaker at conferences and events on the topics of creative leadership and content creation. And the host of the podcast, Real Creative Leadership, that offers inspiration and guidance on the day-to-day job of being a creative leader.

In this episode, Adam and I have a free flowing conversation about the nature of leading teams in this present reality. 

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