A Chinese saying goes, "There's no pleasure in eating without meat." And the data backs that up: every year, China consumes 26 percent of the world's meat and 45 percent of its seafood — numbers that could grow alongside rising incomes. Impact investor Tao Zhang shows why getting Chinese consumers to switch to plant-based alternatives is vital to tackling climate change and explores how it's also a massive business opportunity to bring tasty, affordable new proteins to market.

For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch.

Interested in learning more about upcoming TED events? Follow these links:

TEDNext: ted.com/futureyou

TEDSports: ted.com/sports

TEDAI Vienna: ted.com/ai-vienna

TEDAI San Francisco: ted.com/ai-sf

Hosted on Acast. See acast.com/privacy for more information.