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SDP-003. Make It Easy For Customers to Come Back

Service Design Principles

Daniele Catalanotto and Guy Martin discuss principle number three from the Service Design Principles 1-100 book, written by Daniele.

00:00 Open
00:05 Welcome
00:52 Where are businesses making it harder to return?
02:05 Hotel Registration
02:56 What about privacy?
04:12 Small businesses have an edge
05:09 The Coffee Shop
07:54 Video Streaming
09:12 Outro

Interested in the book, Service Design Principles 1-100? Check out the special offer just for podcast listeners.

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Daniele Catalanotto is a service design practitioner, the author of the Service Design Principles series of books, and the founder of the Swiss Innovation Academy

Guy Martin has worked with global companies and startups in a wide range of roles, including service delivery, corporate education, and leadership development.

Music by Mikhail Smusev from Pixabay

Thanks to Castopod, a Podcasting 2.0 and ActivityPub enabled host, for their support.

A production of Neolux Consulting