Daniele Catalanotto and Guy Martin discuss principle number three from the Service Design Principles 1-100 book, written by Daniele.

• 00:00 Open
• 00:05 Welcome
• 00:52 Where are businesses making it harder to return?
• 02:05 Hotel Registration
• 02:56 What about privacy?
• 04:12 Small businesses have an edge
• 05:09 The Coffee Shop
• 07:54 Video Streaming
• 09:12 Outro