Little Cinema is a fixture in New York City's art scene, bringing films to life at the House of Yes and the Brooklyn Museum. They've also spread their wings to Bonnaroo, and have crafted a number of immersive premieres for television series from TNT. The latest of these for the series I Am The Night, which debuted this week on the network.

We talk with founder Jay Rinsky about the company's arc, the striking work at the heart of the I Am The Night premiere, and forging a path between art and commerce.

Also: creators should take note of the industry survey the Immersive Design Summit is conducting for an industry report to be released -- for free -- during the summit to the public.

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