Send us a textLooking to elevate your running game? You'll love hearing from Dominic Stead, co-founder of Sporting Feet, who joins us to demystify the nuances of running footwear. Dominic offers invaluable insights into why personalized shoe fitting is crucial for performance and comfort, challenging common misconceptions and revealing the latest in shoe technology that’s making runners lighter and faster. Tune in to hear how a tailored approach to shoe shopping can benefit everyone from the casual jogger to the seasoned marathoner.In our chat, Dominic shares heartwarming stories about how the right footwear can transform lives. Learn how Sporting Feet supports community runners, from older adults seeking enhanced mobility to locals gearing up for their first Couch to 5K. Discover how these specialized stores go beyond commerce, building community spirit and supporting local running events without stepping on anyone’s toes. It’s all about finding that sweet spot between community engagement and business goals, a balance that benefits everyone involved.We also tackle the modern retail landscape, where Dominic sheds light on the shifts between online and in-store experiences. With a nod to the local fame from "Ted Lasso," we explore how Sporting Feet manages foot traffic, blending digital presence with traditional customer service. Listen as Dominic discusses the strategic use of data, drawing parallels to sports analytics in "Moneyball," and how it’s influencing both their business strategies and the wider sports community. Don't miss the closing segment where we emphasize the growing importance of Sporting Feet's online platforms and their ever-expanding reach through social media. Brian's Run Pod has become interactive with the audience. If you look at the top of the Episode description tap on "Send us a Text Message".  You can tell me what you think of the episode or alternatively what you would like covered.  If your lucky I might even read them out on the podcast.InstagramMy Favourite BandSupport the showBrian's Run Pod