Melinda Byerley talks with Jason Barnard about marketing strategies (that work). Melinda Byerley has 20 years of experience in marketing, having worked with multi-billion dollar companies like eBay and PayPal. She has seen trends come and go, and how the industry changes and adapts — There are timeless principles in marketing that always work… the four P's in the Marketing Mix should always be a key component in your strategy. Melinda explains what motivates people to make a decision, how certain types of content cause strong reactions, and how it all ties into human psychology. We also discuss how we should adapt our content strategy in the age of social media and how crucial it is to choose the right platforms. https://www.youtube.com/watch?v=9-VRGT_rl0o&t=2s In partnership with Wordlift WHat you'll learn 00:35 Kalicube Tuesdays 202001:10 Melinda's Brand SERP04:04 A quick game of knowledge graph hopping05:54 Jason's beginnings in marketing07:14 The importance of Product in the Marketing Mix08:55 Google has evolved — SEO can't be your only strategy anymore12:10 The timeless marketing principles that always work18:25 The importance of adapting your content to your audience's degree of expertise and needs23:38 Helping Google to trust you so you can rank for the queries you want25:57 The goal is to rank for your Brand name, but what about Google's perception of your brand?28:22 Has Google adapted its algorithm to the rise of social media, relying on social signals to drive certain content's popularity?31:17 How certain type of content ties into human psychology33:13 Different social media platforms are suitable for different audiences36:26 The importance of social media on our content strategy