In part 1 of this 4-part series, Michelle takes you through the branding presentation she created for the Fit Boss Blueprint Summit. Stick around if you want to elevate your re-brand to the next level. Today, you'll learn about defining your brand architecture, from your mission and values to structuring your offers to attract your dream clients and ditch unaligned projects for good. ------------------------ In today's episode, we cover the following: How to create a brag-worthy brand empire Defining your values, mission, and vision Building your brand's legacy Attracting people with your brand's personality Considering your ideal clients Structuring your offers Resources: Episode 134: How to Build Your Brand Architecture Episode 142: Client Case Study: Fit Boss Blueprint with Reuben Brooks Episode 146: My Brand Design Process, Step by Step Episode 156: Creating a Brag-Worthy Brand Strategy ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard