168: Why Podcasting is the Key to Building Your Brand Awareness
You've probably thought about how important your podcast is for marketing in creating content, but what about actually helping to build up your brand? A podcast can be a powerful tool for creating brand awareness and in the ever changing landscape of online business, brand awareness is so important!
In this episode, I’m sharing how you can leverage your podcast to strengthen your brand, the compound effect that your marketing content can have on building brand awareness, and my top tips for making sure you are leveraging your podcast correctly. If you are wanting to think about your marketing for your business more holistically, this is the place to start.
What’s in this episode:
[02:00] A problem we solved this week around out of date episodes
[04:57] How marketing has changed and the compound effect
[10:00] Why podcasting is great for brand awareness
[12:00] Tips for using your podcast to build your brand
[16:12] The difference between long and short form content
[19:07] Why we need to stand out in today’s noisy online world
[19:53] The Strategize & Shine Membership
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/168
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Mentioned in this episode:
🧡 You Didn’t Miss Your Chance — The Academy’s Still Open!
The Strategize and Shine Podcast Academy is open through May 31st, and there’s a brand-new bonus waiting for you: my Podcast Booked mini-course, absolutely free when you join. This is your moment to ground your voice, refine your strategy, and grow your podcast with clarity and ease. Because your podcast isn’t just content — it’s a calling. Let’s treat it like one. 👉 Head to wildhomepodcasting.com/academy to join and claim your bonus.