In this episode, I sit down with Justin Welsh to discuss his impressive LinkedIn strategy that's generated $8 million in revenue. Justin shares his insights on:

Crafting effective LinkedIn posts

Optimizing your profile for conversions

Simplifying complex ideas for your audience

We also explore the concept of "unique knowledge" and how it can set you apart in your niche, using James Clear's work on habits as an example.

Justin's approach to content creation and business growth is both practical and innovative. Whether you're looking to improve your LinkedIn presence or build a content-based business, you'll find valuable takeaways here.

Links Mentioned:

How to use Atomic Habits to achieve your goals w/ James Clear:    • How to use Atomic Habits to achieve y...  

Justin Welsh $2.25m/yr Content Strategy & Roadmap:    • Justin Welsh $2.25m/yr Content Strate...  

Timestamps:

00:00 Introduction to Unique Knowledge

00:39 Justin Welch's LinkedIn Funnel Strategy

00:57 Crafting Compelling LinkedIn Posts

02:37 Optimizing Your LinkedIn Profile

03:35 The Art of Simplifying Complex Ideas

05:38 Choosing a Niche vs. Embracing an Obsession

07:27 Developing and Owning Unique Knowledge

09:14 Conclusion and Next Steps