175: How to Find the True Measure of Your Podcast Success
When we start any kind of marketing effort in our business, it can be hard to know if it's actually working, especially with something like podcasting. And here's the thing: doing it alone and questioning whether you were doing the right things is so, so common, especially as the CEO or solopreneur. It's totally normal to be sitting in front of your desk and saying am I doing this the right way? But you aren't alone!
In this episode, I’m talking through the nuances of podcast success and how to measure it effectively for your business. From defining success based on your goals to tracking metrics like downloads and audience engagement, we break down actionable strategies to ensure your podcast aligns with your objectives. Additionally, we delve into the importance of enjoying the podcasting process and refining your approach to fill any gaps in your strategy.
What’s in this episode:
[00:02:00] Taking breaks and adapting to unforeseen challenges in podcasting
[00:05:36] The anxiety of questioning your efforts and the importance of feeling confident as a business owner
[00:09:00] Challenges in measuring podcast success, particularly in understanding download metrics
[00:12:00] Using specific objectives and tracking methods to evaluate podcast effectiveness for your business
[00:16:00] Identifying and addressing gaps in your podcasting strategy to enhance overall success
Want to try out the Strategize & Shine membership? Come join the masterclass MEASURING PODCAST SUCCESS: Is My Strategy Working? PLUS get a free month! Head to wildhomepodcasting.com/class
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/175
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🧡 You Didn’t Miss Your Chance — The Academy’s Still Open!
The Strategize and Shine Podcast Academy is open through May 31st, and there’s a brand-new bonus waiting for you: my Podcast Booked mini-course, absolutely free when you join. This is your moment to ground your voice, refine your strategy, and grow your podcast with clarity and ease. Because your podcast isn’t just content — it’s a calling. Let’s treat it like one. 👉 Head to wildhomepodcasting.com/academy to join and claim your bonus.