SportsPro digital editor Tom Bassam talks to Iain Macintosh, director of narrative at The Athletic and founder of Muddy Knees Media, about what works and how in the sports podcast space (5.47). Iain relives the Muddy Knees Media journey from the month to month origins of The Totally Football Show in 2017, explains why creating content for Eurosport and the BBC was critical to a diverse business model, and reveals why the time was right to sell to The Athletic this year.  Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/