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Emily King is connecting overwhelmed professionals with high-calibre family "fixers." 

She and her business partner met at a software company, and set up FAYE (Family Assistant YayEe). 

At first, she found the families and the fixers, whom they call advisors. 

With some revenue, she then went out to raise venture fund capital.

Jim and Emily talk about the dual market challenges (ie finding buyers and sellers at the same time), funding, their mistakes and her favourite book:

Time Stamps:
  •  00:01-02:23: Introducing Faye's concept
  •  10:16-12:12: Pricing and value proposition
  •  18:36-21:29: Fundraising strategies
  •  25:39-29:31: Unexpected learnings and market insights

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