In this episode of The Bitcoin Business Podcast, Brandon Karpeles is joined by Scott Dedels, Co-Founder of Block Rewards, a Bitcoin-native rewards platform that helps merchants incentivize loyalty and onboard new customers—without having to touch fiat systems.Scott shares his journey from the corporate telecom world to full-time Bitcoiner, and how he’s now helping local businesses adopt Bitcoin as both a marketing tool and a long-term advantage.They dive into:How Block Rewards lets customers earn Bitcoin without merchant frictionWhy loyalty points are dying—and why Bitcoin is betterWhat small businesses really need to hear to start their Bitcoin journeyHow merchant onboarding is actually working in the wildThe impact of “Bitcoin-as-a-reward” vs “Bitcoin-as-a-payment”Scaling local circular economies through networked incentivesWhy his team doesn’t force merchants to hold Bitcoin—and how it helpsScott also talks about building trust with merchants, the challenges of branding Bitcoin to normies, and the surprising overlaps between loyalty marketing and sound money.If you’re building a Bitcoin product, running a retail business, or just interested in where Bitcoin meets commerce—this episode is for you.Block Rewards: https://blockrewards.caScott on Twitter: https://x.com/LanternBitcoinBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Want Free Bitcoin Resources?Go here: Sovreign.io/resourcesInterested in a free 30-minute consultation to discuss Bitcoin in your business?Go here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignX