Battling Ad Fraud: ads.txt, Header Bidding and Building Trust - Will Jensen of AppNexus
What is Header Bidding and what is the role it plays in building a trustworthy environment for ad buying and selling? How is ads.txt helping to reduce ad fraud in the digital economy? IAB Executive Consultant Jonas Jaanimagi talks with Will Jensen, Accounct Director of Marketplaces at AppNexus, about building trust and value in the digital supply chain.
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