Over the summer, the culture was shaken by the biggest rap beef this decade, between Drake and Kendrick Lamar. From “First Person Shooter” to “Not Like Us,” hip-hop listeners hung on each rapper’s every word and rebuttal, and for the first time in years, the genre felt exciting.Months after the beef had “ended,” Lamar released a track on Instagram dubbed “Watch the Party Die,” in which he lamented that hip-hop, in its current state, has lost its way and – as the title suggests – needs to die. It’s interesting, coming from Lamar, the supposed winner of the beef, and begs the question: is hip-hop dead? On this episode of Switched On Pop, engineer Brandon McFarland takes us on a journey over the course of history, to answer the question: can hip-hop ever truly die? And if this form of it is not sustainable, what’s next? Tracklist:Drake - First Person Shooter ft. J. ColeFuture, Metro Boomin, Kendrick Lamar - Like ThatDrake - Push UpsKendrick Lamar - EuphoriaDrake - Family MattersKendrick Lamar - meet the grahamsKendrick Lamar - Not Like UsKendrick Lamar - Watch The Party DieGlass Animals - Heat WavesDesiigner - PandaMigos - VersacePublic Enemy - Bring The NoiseTHE CARTERS - APESHITAriana Grande - 34+35Kendrick Lamar - AlrightJay-Z - D.O.A.Cher - BelieveT-Pain - I'm SprungLil Wayne - Lollipop ft. StaticKanye West - HeartlessDrake - OverTravis Scott - Mamacita ft. Rich Homie Quan, Young ThugLil Yachty - PolandDRAM feat. Lil Yachty - BroccoliCharlie XCX - 360Too $hort - Oakland CaliforniaGeto Boys - Damn It Feels Good to Be a GangstaGeto Boys - Mind Playing Tricks On MeBlondie - RapturePlayboi Carti - MagnoliaPlayboi Carti - Rockstar MadeLil Uzi Vert - New PatekLil Uzi Vert - Suicide DoorsLil Uzi Vert - XO Tour Llif3Juice WRLD - Lucid Dreams (Forget Me)Future - Fuck Up Some CommasTyler, The Creator – Stickytisakorean - LET ME HEAR YOU SCREAMTravis Porter ft. Tyga - Ayy LadiesAgusFortnite2008, Stiffy & DJ Smokey – COF COF Learn more about your ad choices. Visit podcastchoices.com/adchoices