"Too many companies rely on the big 3 (Google, Meta, and Amazon) for their advertising" is one of the beliefs Matt Wool has and we discuss in this episode. In this episode, Elias has a chat with Matt, who is the CEO of Acceleration Partners, a partnership and affiliate-focused company. Topics we discuss: What is partner and affiliate marketing? When is affiliate marketing interesting as a channel? Examples of successful affiliate approaches The role of technology in partnership marketing The costs and benefits of affiliate marketing LinkedIn Matt Wool: https://www.linkedin.com/in/matthew-wool-67a3aa5/  Website Acceleration Partners: https://www.accelerationpartners.com/  The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl