Culture is not just an HR "thing", it is a business thing. Culture is the collective mindset and attitude of your staff​,​ ​so ​it impacts​ customer service, retention, and profits. Brands can impact the collective attitude or culture by improving the employee experience​,​ which is based around key considerations such as Values, Selection, Orientation, Recognition, Communication​,​ and Leadership. This week on #WorkTrends host Meghan M. Biro was joined by special guest Shane Green. They discussed culture, customer experience and the impact both have on the employee experience. Here are a few key points Shane shared: The way your employees act defines your brand online A leader must spend time to build culture where people feel a connection by showing care The greatest enemy to tomorrow's success is your past success Great tip: Looking at behavioral skills rather than experience when hiring Did you miss the show? You can listen to the #WorkTrends podcast on our BlogTalk Radio channel here: http://bit.ly/2pUx9yb. You can also check out the highlights of the conversation from our Storify here: Didn't make it to this week's #WorkTrends show? Don't worry, you can tune in and participate in the podcast and chat with us every Wednesday from 1-2pm ET (10-11am PT). Remember, the TalentCulture #WorkTrends conversation continues every day across several social media channels. Stay up-to-date by following our #WorkTrends Twitter stream; pop into our LinkedIn group to interact with other members; or check out our Google+ community. Engage with us any time on our social networks, or stay current with trending World of Work topics on our website or through our weekly email newsletter. Photo Credit: martinlouis2212 Flickr via Compfight cc