You probably know the subscription model from successful media companies such as Netflix or Spotify, but the subscription economy is currently undergoing an industry-wide advance. In addition to customer convenience, the model offers companies financial benefits. Walid Azar Atallah, senior portfolio manager at Thematic Asset Management (Natixis Investment Managers) explains what makes the subscription economy so attractive to investors and where the biggest opportunities lie.Investment Officer is an editorially independent media platform in the Benelux countries providing industry news and insights to investment professionals working for asset owners, asset managers and asset servicing companies. The Netherlands: http://www.investmentofficer.nlBelgium: http://www.investmentofficer.beLuxembourg: http://www.investmentofficer.lu