Welcome to the Good Life Property Management podcast! I'm your host, Steve Welty. This is a show for property management entrepreneurs who want to build not only a great business but also great lives. I'm here to help you gain the freedom to live life on your own terms while creating a positive impact in the world. Please check out Steve Welty's Music! Today I've got Mr. Brad Larsen, aka, Mr. Red Meat. He is living in San Antonio and owns Rent Werkx Property Management which manages single-family homes. Brad was born and raised in Iowa and graduated from New Mexico Military Institute in Roswell, NM and obtained a second degree from Morningside College 1998. Brad later earned his MBA from the University of Phoenix. After serving on active duty in the Army Brad left the military as a Captain and moved to San Antonio to pursue his interests in real estate. Brad is a member of the San Antonio Board of Realtors (SABOR), Texas Association of Realtors (TAR), National Association of Realtors (NAR), and the National Association of Residential Property Managers (NARPM®). Brad has earned top honors in real estate which include the Platinum Top 50 award for agents in San Antonio. In this episode we talk about Brad's conference, which is focused on property managers getting the "red meat" of the industry. This conference will give you actionable items for attendees and is a very intimate, small group environment for a personable exchange with other property managers. We also talk about how to scale your business, changing the way you scale depending on what type of property you manage and how to incentivize your team. We also chat about how Brad uses his 555 forms, what is the best way to increase revenue in your property management business and how Brad uses his virtual CEO Phil to make positive changes in his company Rent Werx. In This Episode: [01:30] I introduce Brad and he gives us the 411 on his new conference coming up! [03:55] The process of scaling your business, what gets in the way, what works. [06:45] Implementing and using Bomb Bomb video platform to add a more personal connection with clients. [09:14] Finding balance in your office environment and why Brad hates the word "culture". [10:52] How Brad came up with his military discount for owners. [12:03] Types of team incentives Brad offers his team in his office. [13:30] Brad's advice for packaging and selling to investors. [14:30] Good terms, neutral terms and bad terms. [17:10] How to create an emotional connection with your clients. [20:15] How Brad creates incentive games for his team. [24:56] Social media and how Brad focuses his social media marketing to build up his network. [25:35] Realtor events Brad is participating in the next few months. [29:15] Brad cautions against using incentive for referrals based on the state you work in and what to do for people who give you referrals. [30:13] The 555 form and giving referrals options for a thank-you gift. [31:06] Brad's virtual CFO, Phil, at the CFO mission, and how he benefits Rent Werx. [35:13] Brad's presentation at Pulling Back the Curtain, which will give attendees a roadmap into how to generate income and revenue which is right for your business. Links and Resources: Steve Welty's Music steve@goodlifemgmt.com Steve Welty on Facebook Tribe Mastermind NARPM Annual Convention About Brad Larsen Rent Werx Brad Larsen on Linked In Rent Werx Broker Partnership Program