The CPG Guys Sri & PVSB welcome Brian Sappington to the podcast. Brian is a 2 decade veteran of The Coca-Cola Company, working in various sales roles across most retail verticals. Last year, he assumed the newly-created role of North America Chief Digital Integration Officer. In this episode, Brian discusses elements of leadership that have enabled his team to build internal stakeholder support for the digital transformation occurring in the marketplace.Questions Brian addresses: We understand that when you moved into your current role it was a newly created operating team within Coca-Cola, can you share a little bit about bringing a new digital team together?Why is the idea of integration essential to your team?What did you learn from that experience?Can you share with our audience some of the drivers of success for your organizationWhat type of culture do you believe has been created and how does that support your digital efforts?What time of leadership helps accelerate digital efforts from your experience? How did you drive alignment and success with diverse stakeholders?What was the same and what was different in engaging with these stakeholders given that your work focused on digital commerce? What role did you have to play and where did you empower your team? What do you believe is next in terms of integrating Digital across Coca-Cola?To access all of our free content, visit http://cpgguys.comCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.