This organic oral care company is taking on the MNC's by building a tribe around its toxin free lifestyle products.
Did you know that there are dangerous toxins in oral hygiene products, and it was this realization that led Howard Kaufman and Brian Hinterlong to create ORL. The start up is making it safer to give our family oral hygiene products. The 2 year old company is delivering on it's promise by providing a better choice for consumers looking to live a more organic, natural and healthier lifestyle.
Howard came onto the UnNoticed to talk about competing with the MNC FMCG brands, communication with influencers, and the function of building a tribe. Some ORL products include some substances which mean that he can't advertise on Facebook, and so they had to create a new website to enable them to sell to boutique outlets and via Amazon.
International availability of ORL is here
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