When you publish content on the web, it is searchable by everyone (fact). When you publish valuable content, it positions you as an authority (fact). When you publish crap…well, you get the point. David Meerman Scott, author of many books on Sales and Marketing like "The New Rules of Marketing & PR", talks about how content creation is changing. He shares specific insights that you can use to attract new clients. Listen in hear for tremendous value and take action on it today. Get the show notes for 068 David Meerman Scott | On the Web, You Are What You Publish Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @dmscott #BestSeller #MarketingandPR #Episode068 #Podcasts Give Leaders in the Trenches a review on iTunes!