Creativity Isn’t a Goal. It’s a Way of Living.
📬 Substack - The Creative Life Newsletter
https://www.jimkroft.substack
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Jim
TODAY'S EPISODE
We’ve been sold a lie: that creativity is a goal, something you reach if you hustle hard enough, suffer long enough, sacrifice deep enough.
But here’s the truth: that path doesn’t just fail you — it erodes life itself.
This episode is about breaking free from the outcome-obsessed culture that keeps us trapped on the treadmill of productivity, and rediscovering creativity as a way of living — something to embody, nurture, and expand every single day.
Whether you’re building a project, chasing a dream, or simply trying to reconnect with joy in the process, this episode is about choosing immersion over obsession — and reclaiming your creativity as part of life itself.
What's Inside:
- 🌀 Why obsession kills creativity — and immersion sustains it
- ⏳ How chasing goals too hard makes life itself vanish
- ❤️ Why joy, love, and connection are fuel for breakthroughs
- 🌈 How to stop running after the rainbow and actually live under it
- 🔥 Why creativity isn’t a goal — it’s a way of being alive
I'm your host, Jim. If you're ready, then let's dive in!
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