This week on Unboxed, we are joined by Grace Andrews, the Marketing Director for Steven Bartlett's personal brand and podcast, Diary of a CEO. In this episode, Grace reveals: Why 50% of the DOAC's guests cry The tools the DOAC team uses to stand out The secret to creating good content The most common mistakes marketers make on social media The importance of social proofing yourself Time stamps: 0:00 - Intro 1:00 - How Grace Started at DOAC? 2:30 - Story of DOAC 3:55 - Biggest Mistakes? 9:55 - How to build a community in 2024 13:00 - Sustainability 16:12 - Tools to keep ahead 19:33 - What does good content look like? 22:44 - Which platforms should you be using? 26:00 - How to market a podcast? 30:00 - How long it takes to grow to the size of DOAC? 33:30 - What's next for DOAC? 40:15 - Unboxing 1: Why 50% of DOAC's guests cry? 45:25 - Unboxing 2: Why DOAC is more than just a podcast? 47:00 - Unboxing 3: What makes DOAC trailers special? 49:30 - Unboxing 4: The importance of social proofing 52:20 - Unboxing 5: DOAC Book Launch 55:55 - What you should do when starting out? 57:40 - Outro Sign up here for my weekly newsletter and get a dose of inspiration every Friday: Jordan Schwarz Newsletter Connect with Grace on: LinkedIn IG Follow me on: IG Twitter LinkedIn TikTok Brought to you by Arcade Media, in collaboration with Listen.