With one foot in Silicon Valley and the other Washington D.C., Mary Furlong has the inside scoop on senior living. Learn about the innovations making a difference to older adults, and how a focus on family, creativity, learning, community, and vitality leads to success in the longevity market. About Mary Mary Furlong is Founder and CEO of Mary Furlong & Associates (MFA). Founded in 2003, MFA is a strategy, business development and marketing company headquartered in Lafayette, California. A serial  entrepreneur, Mary founded the first social network for older adults, SeniorNet.org in 1986, and ThirdAge Media in 1996 (acquired by Ancestry.com in 2002), prior to MFA. She served as a White House Commissioner on Libraries and the Internet and has been honored as one of the top 100 Women in Silicon Valley by the Silicon Valley Business Journal, in addition to recognition from American Society on Aging and Ad Tech. Mary has also been featured in Fortune Small Business Top 25 and Time Digital Top 50. Mary produces the Silicon Valley Boomer Venture Summit, the Washington Innovation Summit, and What’s Next Boomer Business Summit in the United States and co-produces What’s Next Canada in conjunction with CABHI. She is an adviser to the Ziegler LinkAge Fund, CABHI and numerous start-up companies. She is a professor of entrepreneurship and Women in Leadership at the Leavey School of Business at Santa Clara University.  She is the author of Turning Silver into Gold, How to Profit in the Boomer Market and The MFA Longevity Market Report. Her passion is helping entrepreneurs and organizations improve the lives of older adults by building products and services that make a difference. The MFA team brings intelligence, energy, and integrity plus a curated network of leaders to projects that transform the longevity market. Key Takeaways The reputation of senior living is improving, attracting people from different fields. There is an enormous amount of talent coming into the longevity market. Best in class companies want partnerships with senior living communities looking for the next generation. Food and nutrition are ripe for innovation. Senior living should look to the hospitality industry for ideas.