Konrad Bergström is the founder of Swedish electric boat manufacturer X Shore and Zound Industries, the Swedish tech giant that sells consumer electronics for Marshall Amplification and Adidas. 

But before that, he was half a million euros in debt and living out of his car after his previous business, Megascine Agency, failed. Konrad set up the business which distributed brands like Quicksilver and Burton in Sweden in the late 90s. The company grew quickly and made a name for themselves, organising events such as the world’s largest indoor snowboarding competition and the first European edition of the World Cup in wakeboarding. 

So what went wrong? Listen to find out what. 

If you have any feedback, we’d love to hear it. What would make the show better?

• hello@secretleaders.com 

Sponsor links:

quickbooks.co.uk/secretleaders